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Destination Campbell River

Case Study: New Website in 2023

We’ve had the pleasure of working with Destination Campbell River since 2019 supporting digital marketing efforts with seasonal ad campaigns, landing pages, design, copywriting, and much more. When they came to us to overhaul their website, we were honoured and excited for the challenge.

With many stakeholders and an entire region to serve, this project required all hands on deck. This was a full team effort with special mentions to Duncan, Dale, and Liz who meticulously oversaw, designed, and coded this site to ensure it met the unique needs of locals and visitors alike.

Project Highlights Include:

Custom Design & Development: Crafting a website that speaks to an entire region demanded a high level of customization and a commitment to a sleek visual design.

Scalability: Our team designed a robust architecture that could effortlessly handle the high volume of visitors and content updates, ensuring the beefy site remains responsive and speedy.

User Experience: Crafting an intuitive and visually appealing website was paramount. We ensured that every click, scroll, and interaction within the site is not only functional but also aesthetically pleasing.

SEO Opportunities: A high-traffic website like this requires an adept use of search engine optimization, ensuring that the site ranks at the top of searches, attracting travellers from around the globe.

Content Management: Our content management system is both robust and user-friendly, enabling stakeholders and administrators to effortlessly update their information and offerings.

Interactive Features: We built a responsive quiz to help visitors quickly find relevant content for planning their trip. Additionally, event listings were revamped to provide ease of updating and showcasing images for local events.

We are so proud of our team for seamlessly blending design and back-end development resulting in an intuitive, user-friendly, and visually captivating platform that showcases the beauty and diversity of Campbell River.

Destination Campbell River Menu | Boleyn Media
Destination Campbell River | Boleyn Media
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