RavenSong Soap & Candle

RavenSong Soap & Candle makes handcrafted artisan goods such as luxury soap, bath bombs, candles, and so much more. The owner, Valerie captures her memories of growing up on Haida Gwaii in her products by using a mix of essential oil blends, textures, scents and colour.

Valerie wanted to elevate her brand awareness and reach people in a whole new way. We worked closely with her to create eye-catching digital ads that told her story and showed how special these products truly are. We’ve run multiple ad sets and tested everything from different text, images, video clips, age groups, buttons, headlines, and more. This gives us the ability to further understand her ideal customer and better express how these products can fit their needs.

“I have a great time working with Valerie on her digital ads because we use such a wide variety of techniques and variables. Reporting on her results each month is always exciting because the ads just keep getting better as we continue testing. I love seeing the results and knowing that all the extra work I put in each day is impacting Valerie and her business.” — Hayley, Project Manager”