West Coast Karma
Client
West Coast Karma
Services
Year
2023 – Ongoing
The Challenge
West Coast Karma is an artistic reflection of the Pacific Coast lifestyle. While their unique, locally-designed clothing and gifts had a strong following in Campbell River, the goal was to transform a successful local apparel brand into a high-performing e-commerce store. In the crowded and visually driven apparel sector, our aim was to establish a digital ads program capable of delivering consistent and sustainable sales year after year, offering consistent growth for the business.
The Tactics
Our approach was built for longevity and lifestyle, focusing on data-driven storytelling across the most effective channels for e-commerce apparel.
Multi-Funnel Strategy
Established a comprehensive advertising ecosystem utilizing Meta Ads for brand building and visual discovery, paired with Google Display and Search Ads to capture high-intent, bottom-of-funnel purchases. This ensures we find potential customers where they are, tailoring our approach to each platform’s unique campaign requirements.
Creative Focus
Knowing apparel sales are driven by visuals, we continuously optimized ad creative to showcase the artistic detail and quality of the West Coast Karma designs, moving beyond simple product shots to emphasize the unique island lifestyle and community-focused storytelling.
Data-Driven Optimization
Refined the audience segments to ensure every dollar of ad spend goes where it matters most, putting the right products in front of the right people at the right time.
E-Commerce Integrations
Continuously responded to platform changes, ensuring that up-to-date product listings and catalogue integrations sync seamlessly with ad campaigns for maximum efficiency and conversion rates.
Email Marketing
Our most recent project integrated email marketing into the brand’s thorough digital marketing mix. By leveraging owned customer data, we built a solid email strategy that supports and builds on the paid advertising program.
The Results
The result of this strategic partnership is a sustained digital success story that has served as a huge sales driver for the business, successfully translating brand loyalty and creativity into scaled e-commerce performance. Our success is rooted in consistent optimization since 2019, driven by constant budget reallocation, campaign refreshing, and ensuring the ad infrastructure remains efficient and responsive to seasonal shifts and platform changes.
Crucially, digital advertising has become a reliable, expanded revenue stream, providing a measurable channel that allows the client to forecast sales, manage inventory with confidence, and strategically invest in new product lines while consistently leveraging existing customer data for highly effective remarketing efforts.
Performance
22%
Ad Revenue Increase
37%
Revenue Attributed To Campaigns
51%
Purchases Attributed To New Customers
