Yorkshire Landscapes
Client
Yorkshire Landscapes
Services
Year
2019 – Ongoing
The Challenge
As a community-focused landscaping business, Yorkshire Landscapes has successfully built its reputation on quality and word-of-mouth. To scale their growth, they recognized the need to establish a consistent source of leads. The challenge was to compete in a highly seasonal, local market and ensure that every dollar spent on digital marketing translated directly into high-value sales, rather than general inquiries.
The Tactics
Our aim was to build a conversion-focused digital strategy designed to capture immediate demand.
Digital Advertising Strategy
This involved launching tailored Google Ads campaigns targeting customers actively searching for landscaping services. This high-quality traffic was directed to custom landing pages optimized to respond to specific customer needs. These purpose-built pages maximize lead submission, creating a steady stream of sales-ready opportunities.
Website Development
To better showcase their range of services, we designed and developed an expanded new website. The site features clear, dedicated sections for specialized services (Project Management, Drainage, Irrigation & Lighting, etc.). This structure helps qualify incoming leads, captures niche search traffic, and showcases their array of services. A prominent Portfolio section and testimonials provide social proof, allowing potential clients to visually connect with the quality and scope of their completed transformations.
The Results
The integrated digital strategy established a platform for significant and measurable sales growth by strategically pairing targeted Google Ads with high-converting landing pages. This systematic approach yielded a scalable lead generation pipeline, enabling them to confidently prioritize projects over client acquisition. The new website, designed with specialized SEO service pages, now powerfully showcases their work and services, allowing Yorkshire Landscapes to confidently attract the right clients and maximize every marketing dollar spent.
Performance
38%
Cost Per Lead Decrease
59%
Conversion Growth
70%
Engaged Website Visitor Growth
“They are very proactive in ensuring that ads are running at their optimal capacity.
Boleyn Media have been an amazing help in the growth of my landscaping business. They ran lead-generated ads on Facebook and Google to help promote our services, and my sales have increased significantly by creating lots of solid leads. They are always on hand to answer any concerns and are very proactive in ensuring that ads are running at their optimal capacity. We highly recommend the Boleyn team. Very easy to deal with, professional and bring results.”
– Daniel Smith, owner
Yorkshire Landscapes
