WestUrban Developments
Client
WestUrban Developments
Services
Year
2021 – Ongoing
The Challenge
WestUrban Developments, a leader in residential development across Western Canada, required a strategic partner capable of delivering an integrated marketing strategy built around a high-performance custom website. The challenge was to unify multiple needs, including branding for numerous new property developments and a multi-channel advertising strategy within one organized hub. The ultimate goal was to establish an efficient digital ecosystem where branding, advertising, and the web platform worked together seamlessly to showcase their properties and deliver qualified leads.
The Tactics
We delivered a comprehensive solution that merged all project elements, from creative assets to web development and digital strategy:
Website Design, Development & Maintenance
Built a custom WordPress site tailored for scalability and high performance, and provided ongoing maintenance and support for the full platform.
Intuitive CMS Implementation
Enabled staff to easily manage all content, including projects and job postings, without using code.
Property Branding & Creative Suite
Delivered all creative assets for new developments, including logo, brand standards, marketing collateral, and graphic design.
Digital Advertising Setup
Developed and managed foundational strategy for paid campaigns, including Google Ads and Meta Ads (Facebook and Instagram).
Copywriting
Provided copywriting and social media advertising strategies to ensure consistent brand voice.
Digital Formatting
Incorporated an interactive map and created specific landing pages to drive ad campaign conversions.
The Results
The final custom platform provided WestUrban with a unified, high-quality digital presence. By implementing a user-friendly CMS, the client was empowered to manage their growing portfolio and showcase the unique branding of each new property development. The ability to efficiently manage all digital advertising campaigns and track leads via custom landing pages provided a comprehensive, self-managed hub that supports their sales efforts.
Performance
576%
Increase in Ad Reach
2,454
Leads Generated
15%
Lead Conversion Rate
“Regardless of the assignment, their team nails every project and briefing.
I have been working with Jos, Alison, and the Boleyn Media Group for almost 5 years and I cannot say enough good things about them. I’ve used Boleyn for web development, graphic design, document creation, paid ads, and more. Regardless of the assignment, their team nails every project and briefing. They are incredibly patient and diligent when it comes to taking feedback and nailing “the vision,” and work with us to determine that vision when our requests are vague. They also go above and beyond to meet our deadlines and accommodate last minute requests when they come up. I could go on and on, but I’ll end by saying I’ve utilized many agencies over my career in cities big and small, and Boleyn is among the best of the best. We are so lucky to have this team in Campbell River!”
Kirsten Rudyk, director of marketing
WestUrban Developments
