Greenwood School
Greenwood School’s passionate teachers and faculty empower middle and high school students with learning differences through adaptive, multisensory education in a supportive and safe environment. By tailoring curriculum based on the individual, students develop the knowledge and skills necessary to achieve their highest potential in the classroom and beyond.
We’ve been working with Greenwood’s faculty since 2020 to support marketing initiatives through digital advertising, social media, graphic design, and much more. Jos and Alison have had the opportunity to visit Greenwood’s campus over the years, and were blown away by the kindness and dedication of the faculty. They met many students who shared their experiences and gratitude for a school where they can thrive.
When it came time to update their existing website, we were thrilled to take on the challenge. Updated styles, sitemapping, and functionality were the main objectives for the new WordPress website. We came up with new design elements that modernized the existing brand, which have now become core components of their brand identity.
This has also helped direct other projects, such as annual reports and digital ad campaign assets, ensuring the Greenwood brand now has a cohesive strategy. The website showcases new visual elements such as updated photography and video, and streamlined navigation for areas of the site that needed to be easier to find, such as a Family Portal and alumni page.
Because we support other marketing initiatives for Greenwood School, like digital ad campaigns, we also made sure we built the new website to support current and future campaigns and initiatives. A great example of this is a dedicated landing page for the Greenwood Gala, an annual fundraising event that brings together faculty, alumni, and donors.
We designed a custom landing page right in the new WordPress website, complete with unique features like a sticky header on scroll, that help users navigate information, purchase tickets, and sponsor the event.
