Arro Athletics

Custom Shopify website for a viral athletics brand

Arro Athletics was born of a need for well-made athletic wear that works for all women, in a market saturated with size zeros. Arro’s founder, Farro, launched with one patent-pending silicone-waisted legging and has since grown the brand into a viral global success.

When she outgrew her templated Shopify site, Farro came to us to elevate her online presence. With full creative freedom, we reimagined the customer journey through features like:

• A swatch system showing colour variants
• A custom product template for their Uptight leggings
• A simple, but custom TikTok feed

Shopify is one of our favourite platforms to build on, and this project was a dream—empowering women through smart design alongside an inspiring entrepreneur.