Campbell River Salmon Foundation

Brand Identity and Custom WordPress Website

Run by a board of dedicated volunteers, this non-profit organization promotes the conservation, rehabilitation and enhancement of watersheds for salmon species in the Campbell River area. When they requested a proposal on redesigning their brand and website, we jumped at the opportunity.

They were struggling to use their current logo on the various placements they needed, including promotional materials and signage, and wanted to see the words take more prominence over imagery. Our Junior Designer took the lead on creating a new concept, and we couldn’t be happier with how this turned out.

For the website, we worked with their board to streamline how content was being shared by organizing past articles, blog posts, and annual reports into a more functional presentation. Everything from the colour palettes and imagery to the structure of information got an overhaul.