Campbell River Whale Watching & Adventure Tours
Client
Campbell River Whale Watching
& Adventure Tours
Services
Year
2019 – Ongoing
The Challenge
As a prominent local tourism operator, Campbell River Whale Watching wanted to significantly increase bookings for the upcoming season to maximize their operational window and revenue potential. The client’s objective was to effectively manage and grow their digital presence through a comprehensive digital marketing strategy. The key difficulty lay in accurately measuring conversions across multiple third-party online reservation platforms to determine true campaign performance.
The Tactics
Our approach established a hyper-efficient, data-driven digital advertising program supported by high-quality, in-house creative assets and custom analytics implementation.
Integrated Tracking
We took on the challenge of measuring performance across multiple online reservation platforms, successfully implementing conversion tracking for all campaigns across both Meta Ads and Google Ads. This bespoke setup provided meaningful, unified performance data.
Data-Driven Optimization
By accurately tracking bookings, we precisely understand the performance of every ad and keyword used. This intelligence allows us to continuously refine and build digital marketing campaigns that better target high-value audiences.
In-House Creative
To maintain brand consistency and ensure ads are visually compelling in the competitive tourism sector, we build all ad creative in-house.
Conversion-Focused Homepage Design
We redesigned the client’s homepage with a clear focus on driving booking conversions, improving both the layout and user experience. Our team seamlessly handed off the new designs to their existing developer and collaborated closely to ensure a smooth, efficient build.
The Results
Our data-smart approach and technical expertise resulted in consistent results season after season, reinforcing our long-term partnership since 2019. The continuous optimization and targeted campaigns successfully led to increased sales and bookings in advance of their busy seasons. We achieved this while ensuring marketing efficiency by identifying exactly what ads and keywords were truly driving conversions.
This optimization delivered better audience targeting, ensuring the ad budget reached the people most likely to book a tour, thereby maximizing return on every dollar spent. The client continually relies on our team’s expertise in analytics, digital marketing, and web design to move their business forward.
Campaign Highlights
34%
Increase in Conversion Rate
96%
Increase in Revenue from Online Bookings
66%
Increase in Return on Ad Spend
“We would recommend Boleyn Media for any project in digital marketing, web design, ecommerce, or branding.
Boleyn has been incredible at tracking and analytics. We work with a couple of different online reservation platforms, and they’ve been able to set up tracking for all the campaigns to measure performance, including conversions in a way that is meaningful to us. Every time we have come to them wanting to measure something else, their team has been able to figure out a way to do it.
We would recommend Boleyn Media for any project in digital marketing, web design, ecommerce, or branding. We have used all of these services, and we continually look to them to help move our business forward.”
Stephen Gabrysh, Owner Operator
Campbell River Whale Watching & Adventure Tours
