Destination Campbell River
Client
Destination Campbell River
Services
Year
2019 – 2026
The Challenge
Boleyn Media provided tourism marketing services to Destination Campbell River for over seven years, including dedicated support during the transition of management to the City of Campbell River in 2023.
When the City of Campbell River assumed in-house management of tourism, Destination Campbell River required a comprehensive digital strategy to position the region as a premier visitor destination. The challenge was twofold: to attract a diverse global audience, while aligning with local operators and the City’s economic development objectives.
With high seasonal traffic, varied visitor interests, and multiple partners, success demanded more than siloed campaigns. The organization needed an agency that could deliver an integrated, measurable, and scalable ecosystem — one that combined storytelling with conversion, and year-round marketing with real-time adaptability.
The Tactics
Boleyn Media’s partnership with Destination Campbell River spanned several years, through the transition to City management, and evolving into a fully integrated marketing partnership.
Always-On & Seasonal Campaigns
We managed paid advertising across North America and Europe, plus niche market campaigns designed to drive measurable visitation.
Email Marketing
We delivered tailored strategies for both visitors and stakeholders, nurturing relationships and driving action.
Social Media Management
We created and executed campaigns that amplify brand voice, grow audiences, and drive engagement.
Partner Engagement
We participated in and presented at workshops to align local operators and partners, strengthening the tourism ecosystem.
Website Development
We launched a custom-built, SEO-optimized WordPress website at campbellriver.travel. The new hub integrates content, itineraries, event listings, and interactive features such as a trip-planning quiz.
Website Management
We managed the destination’s website, keeping content fresh and user-friendly, including professional blog writing to engage visitors and support marketing goals.
The Results
The outcome is a thriving digital ecosystem that consistently delivers above industry benchmarks and provides Destination Campbell River with unique visibility into performance.
Website Performance
69%
Increase in Website Sessions Compared to the Previous Website
51%
Increase in Engaged Sessions Compared to the Previous Website
Paid Media
48%
Increase in Website Sessions from Paid Channels
42%
Improvement in Click-Through Rate in Meta Ads
28%
Drop in Cost Per Click in Google Ads
Email Marketing & Social
36%
Higher Email Open Rate Than the Industry Average
25%
Increase in Facebook Followers
1.4M
Views on Instagram in 2025
“The website, functionality, user experience, and every aspect exceeded all expectations.
A couple of years back, we at Destination Campbell River found ourselves in a situation where we needed an entirely new destination website built ASAP. The team at Boleyn built it within a remarkable turnaround, and the website, functionality, user experience, and every aspect exceeded all expectations. We worked with Boleyn Media as our Destination Marketing Services Partner for many years, and they continued to deliver the same high-quality work throughout.”
Trevor Dalton, Business Development Officer – Tourism
Destination Campbell River & The City of Campbell River
