Greenwood School
Client
Greenwood School
Services
Year
2020 – Ongoing
The Challenge
Greenwood School empowers middle and high school students with learning differences through adaptive, multisensory education, fostering a supportive and safe environment. While the school’s mission and dedicated faculty were exceptional, they required a single, consistent agency partner to manage a wide array of marketing initiatives, ensuring all efforts cohesively supported their goals for student enrollment and critical fundraising. The partnership needed to establish a strong, unified brand identity across all platforms to clearly communicate their unique educational value.
The Tactics
Our approach built a consistent, long-term support system focusing on digital integration and brand cohesion across all mediums since 2020.
Comprehensive Partnership & Strategy
Our full-spectrum marketing relationship has integrated seamlessly with Greenwood’s faculty, covering diverse needs including a new website, social media strategy, annual report design, and ongoing digital advertising management. Our team gained deep insight into the school’s mission through campus visits, enabling us to authentically share their story.
Ongoing Digital Advertising
We continuously executed brand awareness and lead generation campaigns to support student enrollment goals, ensuring the right prospective families see their adaptive education offerings at the right time.
New WordPress Website
Updated styles, sitemapping, and functionality were the main objectives for the new rebuild. We came up with new design elements that modernized the existing brand, which have now become core components of their brand identity.
Campaign-Centric Web Development
Because we manage their digital advertising, the website was strategically built to support current and future campaigns, ensuring seamless tracking and conversion.
Targeted Fundraising Support
A great example of our ongoing support is the dedicated landing page designed within the new WordPress site for the annual Greenwood Gala. We implemented custom features to simplify navigation, ticket purchases, and sponsorship for this vital fundraising event, directly supporting the school’s annual fundraising goals.
The Results
Our long-term partnership has successfully established a cohesive digital ecosystem that enhances every facet of Greenwood’s outreach, from enrollment to donor relations. The new website’s refined brand identity now unifies all communications, from formal annual reports to digital ad campaigns, achieving marketing efficiency that allows the dedicated faculty to focus fully on education. Ultimately, the school is now empowered to effectively communicate its powerful mission to new families across a unified digital landscape.
Performance
51%
Website Traffic Increase
35%
New Website Visitors
16%
Decrease in Cost Per Ad Reach
