Southern Gulf Islands
Services
Year
2025 – Ongoing
The Challenge
Southern Gulf Islands Tourism Partnership was ready for a website that better reflected the beauty and diversity of the destination. The existing website’s mobile experience was limited, the backend had become difficult to manage, and several key features relied on temporary fixes and third-party tools. They needed a more cohesive digital experience that would inspire visitors, make trip planning easier, and help people discover the businesses, experiences, and unique character of each island.
The Tactics
We took an integrated approach to strengthening the Southern Gulf Islands’ digital presence, bringing their website, email marketing, and paid advertising together under a more consistent strategy. From creating a better visitor experience to expanding the destination’s reach, each piece was designed to help more people discover the islands.
A Better Way to Explore
We designed and developed a custom, mobile-responsive website that brings the Southern Gulf Islands’ brand identity to life while making it easier for visitors to find the information they’re looking for. At the heart of the experience is an interactive map that brings business listings together in one place, with filters for individual islands and experience categories, making it easier to explore everything the region has to offer.
More Connected Email Marketing
We refreshed the email marketing design to better reflect the destination’s brand, creating a cleaner, more consistent look and feel. We also took on more of the content creation, introducing a regular monthly newsletter to keep the Southern Gulf Islands top of mind with potential visitors.
Reach New Audiences
Through ongoing Meta and Google advertising, we help build awareness of the Southern Gulf Islands and drive more visitors to the website. Campaigns focus on expanding the destination’s reach beyond British Columbia, generating website traffic, and encouraging clicks through to local tourism businesses and experiences.
The Results
With a more responsive website, a seamless business discovery experience, and a consistent digital marketing strategy, the Southern Gulf Islands are better positioned to connect with travellers and inspire visits. By bringing these digital channels together, we’re helping turn destination awareness into meaningful engagement with the businesses and experiences that make the islands special.
Marketing Performance
38%
Increase in active website users
43%
Increase in email campaign reach
91%
Increase in partner engagement YoY from paid campaigns
“Partnering with Boleyn has changed how we work.
Their team is consistently responsive, timely and efficient, which makes collaborating with them effortless. We’d been piecing things together in-house and across several contractors, and Boleyn brought clarity and integration to our channels that improved our entire marketing program. They took the time to really understand what we needed and what we hoped to achieve together, which clearly shows in the results. I value their advice and appreciate every interaction with their team.”
JAMIE STERLING
Executive Director, Southern Gulf Islands Tourism Partnership
