Strathcona Park Lodge

Driving Bookings for an Off-the-Grid Wilderness Lodge

Strathcona Park Lodge & Outdoor Education Centre, an off-the-grid wilderness destination, needed a cohesive digital strategy to drive bookings for their unique mix of guest stays, activities and retreats, and youth educational programs. We implemented a unified marketing approach utilizing Google Ads to efficiently capture high-intent users, while Meta Business Ads leveraged powerful visuals to inspire broader audiences with the Lodge’s stunning location.

Complementing this, email marketing campaigns have supported existing interest and segmented communication to promote specific offerings, such as school programs or seasonal deals. This integrated system ensures that whether the goal is filling a family cabin or booking a large school group, the Lodge consistently connects with the right audience in the right way to maximize enrollment and bookings.