Willow Point BIA

Showcasing Willow Point’s Charm Through Design

The Willow Point BIA is a vibrant community business association along the southern coastline of Campbell River, and we had the pleasure of working with their team over the past year. What began as a rebrand developed into an ongoing collaboration producing multiple printed collateral items.

The new brand identity was designed to capture the neighbourhood’s unique character, weaving a cohesive narrative that celebrated community, heritage, and local business vibrancy. The logo features a humpback whale, inspired by local artist Alex Witcombe’s driftwood sculpture at Ken Forde Beach.

Beyond branding, we supported the Willow Point BIA with seasonal marketing materials, including a printed community newsletter highlighting beautification initiatives, local events, and stories that make Willow Point a cherished place to live, work, and explore. We also created a custom visitor’s map and brochure showcasing local businesses and special landmarks.