RavenSong Soap & Candle
Client
RavenSong Soap & Candle
Services
Year
2021 – Ongoing
The Challenge
RavenSong Soap & Candle, known for handcrafted artisan luxury goods that capture the essence of Haida Gwaii, needed to drive sales growth, enhance brand awareness, and improve e-commerce performance. They required an integrated digital marketing strategy and a revitalized e-commerce platform that could showcase the brand’s unique identity, Indigenous stories, and premium products to connect effectively with their target audiences.
The Tactics
Our approach centred on establishing e-commerce and advertising platforms to set the brand up for scale, followed by integrated digital outreach.
Shopify Store
We rebuilt the e-commerce platform on Shopify to better reflect the brand’s premium identity, while specifically focusing on showcasing indigenous stories and products to deeply resonate with the target audience.
Digital Advertising
We launched targeted digital advertising campaigns focused on increasing sales and driving conversions, using platforms like Meta Ads and Google Ads.
Email Marketing Integration
We set up email marketing templates and automated workflows integrated with Klaviyo, ensuring a seamless customer experience and consistent messaging that drives customer engagement and retention.
The Results
The unified strategy transformed RavenSong Soap & Candle from a regionally loved artisan brand into a scalable, automated e-commerce platform. By establishing the custom Shopify platform as the brand’s digital anchor, we immediately enabled the business to reach new customer bases far beyond their local market, fulfilling the initial goal of significant brand elevation. This foundation is maximized by our ongoing digital advertising and the implementation of Klaviyo email marketing automation, which now runs as a highly efficient sales tool: nurturing customer relationships, driving increased conversions and revenue, and creating a reliable and expressive channel that supports the brand’s sustainable growth.
Campaign Performance
669%
Ad-Attributed Revenue Increase
39%
Ad Engagement Rate Increase
4,453%
Ad Traffic Growth
“Boleyn Media’s support of Indigenous businesses is a commendable effort towards promoting diversity and inclusivity in their community.
Boleyn Media Group has provided our small business exceptional services in digital marketing, web design & development, and ecommerce support. They were professional, responsive, and attentive to my needs throughout the entire process.
Their web design and development team was equally impressive. They were able to create a beautiful and functional website that accurately represented my brand and made it easy for customers to navigate and make purchases. They also made sure that the website was optimized for search engines and mobile devices, ensuring that my site would be easily accessible to a wide range of potential customers.
Overall, Boleyn Media is a company that values creativity, functionality, and community support. Boleyn has become a must-needed asset for our businesses. From developments to ongoing support, they are one of our most reliable and trusted service providers to support the continued growth of our Indigenous businesses.”
Alissa Assu, Owner
RavenSong Soap & Candle, West Coast Wildflowers, and Bear Essential Oils
