The Economic Development team at the City of Campbell River recently launched a new series called the Modern Entrepreneur at the 50th Parallel. This project offers an expanded suite of initiatives to support Campbell River’s business community including podcasts, speakers, and workshops. We worked closely with their team to develop logo concepts for the new brand, landing on the ME concept which was developed by our lead designer Dale. We also created sub-brand identities under the Modern Entrepreneur umbrella, and designed a comprehensive brand guide along with print marketing collateral for their in-person events.
City of Campbell River
April 2022
Brand Standards · Branding · Graphic Design · Logo · Social Media Management
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1115 Shoppers Row
Campbell River, BC
V9W 2C7
As a remote team, we acknowledge that we live and work on the traditional territories of the First Nations, Métis and Inuit Peoples who have cared for this land since time immemorial. Our home office is situated on the unceded traditional territories of the Liǧʷiɫdax̌ʷ people, the We Wai Kai, Wei Wai Kum and Kwiakah First Nations. Our team’s diverse origins as Settlers mean that our individual paths towards reconciliation are guided with both local and global truths about colonization and its ongoing ramifications for Indigenous Peoples everywhere. As we celebrate the diversities that surround us, we continue to educate ourselves and look at how we can contribute to a more equitable future for all.
