The Collective Magazines

Creating a Digital Space for Storytelling

Jenn and Ian from ROAM Media launched the CV Collective magazine in 2014, building an inspiring culture that showcases creative writers, photographers, and artists in the Comox Valley. In 2019, they partnered with us at Boleyn Media to launch the Strathcona Collective, and since then we’ve been collaborating to publish print magazines that celebrate local creativity, play, and exploration.
 
TheCollectiveMags.ca is a digital space for all Collective publications to live together, where we can share our stories online and expand our readership far beyond our communities. This website is a place readers can go to explore stories from the past and present, meet incredible people doing incredible things, and discover what makes our regions so beautiful and unique.
 
This project, like our magazines, is one of love and collaboration. From wireframes to development, we worked closely with the team at ROAM to create a user experience that would encourage readers to “lose themselves” in the stories, discovering something new every time they visit. We created a multi-faceted filtering system that gives readers opportunities to explore by region, publication, contributors, and topics.
 
We’ve integrated Google Ad Manager so our advertisers benefit from ad placements throughout the website as well, helping these generous local business owners reach new audiences in the digital space.