West Coast Karma

We’ve been working with West Coast Karma since 2023, managing their digital advertising through e-commerce campaigns. The impact of these direct-to-consumer paid ad campaigns has resulted in a surge in their online sales.

West Coast Karma’s locally designed apparel and accessories have a strong West Coast appeal, and our ads team has ensured that the right people see their products at the right time. Through strategic ad placements, data-driven optimizations, conversion optimizations by platform, and a keen understanding of their brand, we’ve helped transform their online efforts into a consistent source of new customers that they can count on.

What Made the Difference?

• Precision Targeting: We refined their audience to ensure ad spend goes where it matters most
• Cross-Platform Presence: We find potential customers where they are, which requires multiple platforms each with unique campaign requirements
• E-Commerce Focus: We continuously respond to platform changes ensuring that up-to-date product listings integrate seamlessly with ad campaigns
• Ongoing Testing: Constant monitoring and adjustments to maximize performance

Our most recent project integrated email marketing into the brand’s thorough digital marketing mix. By leveraging owned data, our support has built a solid email strategy that supports and builds on their paid advertising program. The result? More eyes on their designs, more orders in their shop, and an engaged online community.