West Coast Wildflowers

West Coast Wildflowers is a proud Indigenous woman-owned and operated retail store located on Vancouver Island, BC. They offer a wide variety of local and high-quality products ranging from apparel to moccasins and home decor to quirky greeting cards.

With the goal to elevate the voice of Indigenous artists and values, we were tasked to create an online store that not only celebrates the brand’s commitment to sustainability and community, but also creates a simple and welcoming shopping experience that reflects the same warmth you would get if you were in store.

We started by setting up and reorganizing collections, product tags, and product types so that the brand would have an easier time managing their catalogue. To differentiate the store from other Shopify sites, we utilized a lot custom-coded sections, but set them up in a way that wasn’t intimidating to edit. We also created a How-To document with detailed instructions and tutorials so that even new staff can confidently manage the backend.